From logo bags on the runway (hello, Chloe) to emblazoned sweaters and tees, our obsession with this 90s throwback trend isn’t going anywhere – it feels like we all have something to say sartorially right now.
My personal favourites to come out of the new wave of logo-adorned looks include Prada’s incredible pink coat, Fendi’s hoop earrings (both spotted all over fashion month), and – a la Carrie Bradshaw – the personal branding lines of jewellery. Crafting a necklace from your name is officially cool again.
Yes, they’re bold looks and designer logos are serious investment pieces, but they’re also super-easy to pull off and this trend isn’t going anywhere – which means your cost-per-wear justification argument just got stronger.
So, what’s the newest take on this well-worn trend? That would have to be the logo shoe – and the ‘it’ styles currently in favour with the fash pack include these Saint Laurent numbers. However, if you’re coveting a more under-the-radar weekend look, try these kicks – the Converse X JW Anderson collab creations that are coming soon. They’re the lazy girl’s go-to and look perfect paired with rolled-up denim and a khaki-coloured army jacket for a Sunday afternoon stroll.
For a more ladylike spin, look to Gucci’s logo-print pleated skirt and matching GG print blouse – I mean, a girl can dream, right? The logo trend works well worn head-to-toe in a matchy-matchy manner, or worn as separates for a less in-your-face feel. If you fall into the latter tribe, just keep the rest of your outfit minimal – in style and silhouette – and let your hero logo piece do all the talking.